Case study · Our own business
We run our own business on the same systems we build for clients.
Video Cartel
- Vault articles published
- 193Vault articles published
- Videos across 8 shows
- 109Videos across 8 shows
- Newsletter emails sent since July 2026
- 6,548Newsletter emails sent since July 2026
- Tasks and follow-ups tracked to sign-off
- 1,573Tasks and follow-ups tracked to sign-off
Before and after
From guessing to knowing.
Before is how the business ran before these systems. Numbers come from Google Analytics, Google Search Console and our own systems. Dollar amounts are never shown.
| Measure | Before | After |
|---|---|---|
| Website trackingTracking went live August 25, 2026. | BeforeNone | AfterEvery page, every visit |
| Times shown in Google resultsJune to October 2025 compared with June to October 2026, from Google Search Console. | BeforeAbout 470 a month | AfterAbout 850 a month |
| Written content on the site | BeforeVideos only on YouTube | After193 Vault articles |
| NewsletterSince July 2026. | BeforeNone | AfterEvery two weeks, 6,548 emails sent |
| Requests tracked to sign-offSince September 2026. A request only closes when it is signed off. | BeforeKept in memory and text threads | After1,573 logged |
The numbers
Where the traffic is now, and where it comes from.
Totals since tracking started on August 25, 2026. October runs through the 29th. Search Console history starts June 2025.
September 2026
373
visits from 334 people
October 2026
469
visits from 422 people
Since tracking started
885
visits, 42% on a phone
Where visitors come from
- Direct and email links554 (63%)
- Google, Bing and other search195 (22%)
- Instagram, Facebook and YouTube70 (8%)
- Other websites linking in60 (7%)
- ChatGPT and other AI assistants6 (1%)
Most visited pages
- Home page480 (87%)
- Vault: New York cannabis culture23 (4%)
- The Vault18 (3%)
- Book a call16 (3%)
- About15 (3%)
| Google search | June to October 2025 | June to October 2026 |
|---|---|---|
| Times shown in Google results | 2,342 | 4,235 |
Where they started
Great videos.
No system behind them.
- The website had no tracking, so nobody could say how many people visited or where they came from.
- More than a hundred videos sat on YouTube with no written home and no regular way to reach past contacts.
- Requests from clients arrived by text, email and voice memo, and follow-up depended on someone remembering.
What we built
10 systems, one database.
Website and the Vault
A rebuilt videocartel.net with 240 indexed pages, including 193 Vault articles written from our own shows and collaborations.
YouTube to newsletter
Every new video becomes a Vault article, and the biweekly newsletter features it alongside past videos. No one has to remember to write it.
Booking
A booking page that reads the real Google Calendar, blocks double bookings, and sends confirmation, reschedule and cancel emails on its own.
Online proposals
Proposals go out as a private page with an access code. The client accepts, asks for changes or declines, and onboarding starts from there.
Command center
One private hub for tasks, calendar, notes and client status, with a morning report of what is open and what is waiting.
Open loops
Every request is logged the moment it comes in and stays open until it is signed off, so nothing quietly falls through.
Message autopilot
Texts and emails from key contacts are read and answered within minutes, and anything that needs a decision is escalated right away.
Search autopilot
Twice a day it reads Google Search Console and Analytics and rewrites page titles and descriptions based on what people search for.
Traffic tracking
Our own privacy-friendly tracking plus Google Analytics on every site we build, so every client can see where visitors come from.
Meeting notes to action
Recorded calls are transcribed and summarized, and action items flow straight into the task list.
How it connects
One path, from a new video to a signed client.
Every step hands off to the next on its own. One database sits behind all of it, so nothing gets copied by hand.
- Step 1: Video published
- Step 2: Vault article
- Step 3: Newsletter
- Step 4: Booking
- Step 5: Proposal
- Step 6: Onboarding
- Step 7: Tracked to done
Your business next
Measure first.
Then build what moves it.
Book a short call. Tell Jay where your business loses people, and leave knowing what the first two weeks of your plan look like.