// The 30-Day Reels Growth System
Face-led short-form, engineered for the share. We script the month and plan the launch, you film on your phone, we edit and prep every Reel — twenty posts built to win the share, earn the watch, and route warm leads into your pipeline.
"Authority Beats Advertising."
Deliverable
20 Reels
Built For
Any Operator
Platform
Reels · Shorts · TikTok
Cadence
5/wk · 4 wks
North Star
Shares → Leads
// 001 — The Mechanics
In 2026, Reels reach is driven by sends first, watch-through % second, saves third. Likes and comments barely move distribution.
Every script we write is built backwards from one question: who forwards this, and why? We answer that for your specific niche, then build the entire month around the angles people in your market can’t help but send.
1°
Sends / Shares
The dominant reach signal. Every Reel ends with an explicit forward command.
2°
Watch-Through
Hook in 3s, loop opened, payoff withheld. 15–30s, value-dense, no rambling.
3°
Saves
"How-to" and checklist content gets saved — a strong secondary distribution push.
$
Comment Keyword
Doubles as engagement signal and lead capture into auto-DM + CRM tag.
// 002 — The Framework
No freestyling. Every niche has the same five proven content archetypes — we map yours to them so output stays consistent and you build one clear identity: the insider who tells the truth.
Insider Truth
What your industry won't say out loud: the real reasons things go wrong, and the fixes the pros keep quiet.
Reach: High · Trust: High
Mechanism Breakdowns
How your product, service, or process actually works, explained in 20 seconds, no jargon.
Saves: High · Authority: High
Red Flags / Myth-Busting
How people in your market get burned or misled. The single highest share-rate angle in almost any niche.
Shares: Highest
Prep / How-To
Tactical moves your audience can act on today. Pure save-and-act content that signals real expertise.
Saves: Highest · Intent: High
Proof / Wins
Real results, real numbers, real timelines (anonymized). Proof that converts the watcher into a lead.
Conversion: Highest
// 003 — The Lead Funnel
The share-trigger drives reach. The comment keyword drives leads. One quiet line in the caption turns a viewer into a tagged, warm contact inside your CRM — pre-qualified before you ever touch the conversation.
01
Viewer Comments
A topic keyword. High-intent, segmented by the exact subject they care about.
02
Auto-DM Fires
Automation sends the relevant asset: checklist, guide, or one-pager, instantly.
03
Tagged in CRM
Contact dropped into the matching pipeline stage by keyword interest.
04
Soft Conversion
DM nurture → 60-second qualifier → booked call or sale.
// 004 — Inside The Work
You don’t get a list of ideas. You get fully-built scripts — hook, beats, share trigger, and lead CTA — written in your voice and ready to film. Here’s the exact structure behind every one of the twenty.
Sample · Pillar: Red Flags / Myth-Busting
"If someone in your space says this — walk away."
Hook · 0–3s
"There’s one line that exposes a bad operator in your industry instantly. Here’s how to spot it."
Script Beats · 15–30s
Share Trigger
"Send this to someone about to make this exact mistake. You might save them a fortune."
Lead CTA
"Comment [KEYWORD] for the free checklist that protects you from it."
What you receive: 20 scripts in this format, sequenced across four weeks and rotated through all five pillars. Hooks engineered for the 3-second stop, beats you can deliver from bullet points instead of a teleprompter, and a comment-keyword on every post wired to capture leads. We adapt every line to your niche, your offer, and your voice.
// 005 — The Strategic Arc
The order is deliberate. Reach first, authority second, scale third, conversion last — so by the time the harder CTAs land, the audience already trusts you.
Week 1
Establish The Authority
Broad-reach red flags and insider truths plant the "tells-it-straight" identity from day one.
Focus: Reach + Trust
↓
Week 2
Deepen Authority
Show insider depth. Escalate the share-worthy angles and prove you know things others don't.
Focus: Depth + Shares
↓
Week 3
Scale Reach
Push the highest-share content of the month — the relatable, emotional, "that's so true" Reels.
Focus: Peak Distribution
↓
Week 4
Convert The Audience
Keep reach high while tilting CTAs harder toward booked calls, demos, or sales.
Focus: Pipeline
// 006 — What’s Included
A complete content engine — not a pile of scripts. Strategy, assets, editing, and the lead machinery that turns views into a pipeline.
01
Niche Content Audit
We study your market, your competitors, and what's already getting shared, then map your five pillars.
02
20 Custom Scripts
Hook, beats, share trigger, and lead CTA for every Reel, written in your voice and ready to film.
03
Remote Editing
You film, you send, we cut. Captions burned in, dead air removed, hooks on screen, tightened to 15–30s.
04
4-Week Calendar
A day-by-day posting plan sequenced across the strategic arc, 5 Reels per week.
05
Lead Funnel Blueprint
Keyword map, auto-DM logic, and the CRM tags and pipeline routing each Reel feeds into.
06
Production SOP
The two-session batch system so the whole month gets filmed in roughly four hours.
07
Metrics Scoreboard
The exact six numbers to track weekly, and how to read them to double down on what's working.
// 007 — Production System
Output can’t depend on your mood. You shoot the whole month in two sessions and send us the footage — we handle the rest. Build the system once, run it forever.
Block 1 · You · ~2 hrs
Prep & Script
Block 2 · You · ~2 hrs
Batch Film & Send
Block 3 · Video Cartel · We handle it
Edit
Block 4 · You + VC · Ongoing
Schedule & Launch
// 008 — Scoreboard
Likes lie. These are the only numbers that matter — review weekly, double down on whatever pillar is sending.
| Metric | Why It Matters | Target |
|---|---|---|
| Sends / Shares | The #1 reach driver. The whole system optimizes for this. | Climbing W/W |
| Watch-Through % | Retention. Tells you if hooks and pacing are landing. | > 50% |
| Saves | Secondary distribution + intent. Prep/how-to content drives it. | Rising |
| Keyword Comments | Direct lead capture. The bridge from views to pipeline. | Per-post count |
| Follows / View | Audience-building efficiency of each Reel. | Trend up |
| DM → Booked Calls | The only metric that turns into revenue. | The real win |
// 009 — Investment
Both plans run the same way: we script and plan the month, you film on your phone and send us the footage, and we edit and prep everything for launch. The difference is whether we also build the lead-capture funnel that turns views into booked conversations.
The Playbook
We script and plan. You film. We edit and prep for launch.
Most Operators Land Here
The Engine
Everything in The Playbook, plus the lead machine built and live.
Add-On
Paid Amplification (Meta / Instagram)
Management fee. Ad spend paid directly to the platform by you.
// What’s Next
Book a 30-minute discovery call. We’ll map your five pillars on the call so you walk away with the framework whether you run with us or not.
Book A Discovery Call →"Authority Beats Advertising."