Case study · Nonprofits
A charitable foundation that takes event registrations, gifts and receipts online, with every one on record.
Investors Philanthropic
Visit investorsphilanthropic.org (opens in a new tab)- Pages on one site: giving programs, events, resources and donor guides
- 30+Pages on one site: giving programs, events, resources and donor guides
- Tournament registrations taken online, all paid by card
- 27Tournament registrations taken online, all paid by card
- 2025 donation receipts produced in one batch
- 902025 donation receipts produced in one batch
- Website visits since tracking started
- 1,635Website visits since tracking started
Before and after
From guessing to knowing.
Before is what was in place when Video Cartel started. Numbers come from Google Analytics and the registration database. Dollar amounts are never shown.
| Measure | Before | After |
|---|---|---|
| Website trackingTracking went live in late August 2026. | BeforeNone | AfterEvery page, every visit |
| Event registration27 registrations from August 31 to October 22, 2026, all paid by card. | BeforeAn outside vendor's form | AfterOn the foundation's own site |
| Where registrations are kept | BeforeNowhere the team could see | AfterOne live tracker the board can open |
| Gift receipts | BeforeFailing without anyone knowing | AfterSent after every gift, failures flagged |
| Visits sent by partner websitesMostly from the partner foundation linking to the registration page. | BeforeNo data | After172 |
The numbers
Where the traffic is now, and where it comes from.
Totals since tracking started on August 29, 2026. October runs through the 29th. Top pages are counted by visits.
September 2026
792
visits from 642 people
October 2026
766
visits from 632 people
Since tracking started
1,635
visits, 29% on a phone
Where visitors come from
- Direct and email links1,276 (78%)
- Partner websites linking in172 (11%)
- Google, Bing and other search139 (9%)
- Instagram, Facebook and LinkedIn46 (3%)
- ChatGPT and other AI assistants2 (0%)
Most visited pages
- Pickleball tournament registration612 (47%)
- Home page514 (39%)
- Havana Nights gala73 (6%)
- Ballers Fund71 (5%)
- Donate44 (3%)
Where they started
Big mission.
No system behind it.
- Event tickets ran through an outside vendor's form, and nobody on the team could see registrations in one place.
- Receipts were supposed to go out automatically after each gift, but the email failed without anyone being told.
- Ballers Fund gifts and general gifts landed in the same place, so reconciling them took hours.
- Acknowledgment letters, LLC paperwork and compliance steps lived in folders and memory, not in a system.
What we built
8 systems, one database.
Foundation website
One site for donor-advised funds, real estate giving, advisor resources, financials, a nonprofit database and every event page, with tracking on every page.
Event registration and checkout
The tournament page became the official registration link. Card checkout, a choice of ticket and sponsor levels, and every registration saved to one database.
Live registration tracker
A spreadsheet-style tracker the event board can open from a link, with no login and no shared spreadsheet to break.
Automatic receipts
A receipt goes out after every gift, and a failed send is now logged and flagged instead of disappearing.
Ballers Fund pages
A separate home for the Ballers Fund and each of its events, so those gifts can be tracked on their own.
Letters in bulk
Year-end donation receipts and charitable intent acknowledgments produced as one batch from the records, ready to send.
LLC partnership playbook
A step-by-step procedures site with a checklist for each LLC, so every partner and advisor knows who does what.
Digital book
A 19-chapter guide to donor-advised funds, governance and charitable giving, written from the founder's own outline.
How it connects
One path, from first visit to year-end letter.
Every step hands off to the next on its own. One database sits behind all of it, so nothing gets copied by hand.
- Step 1: Partner or event page
- Step 2: Registration or gift
- Step 3: Card checkout
- Step 4: Saved to tracker
- Step 5: Receipt sent
- Step 6: Year-end letter
Your business next
Measure first.
Then build what moves it.
Book a short call. Tell Jay where your business loses people, and leave knowing what the first two weeks of your plan look like.