Intentionality Is the Difference-Maker
Setting goals is easy — conquering them requires something deeper. Jay and Rasheed explore the twin engines of goal achievement: intentionality and perseverance, sharing real-world examples from their own journeys and the leaders they've mentored.
Why Most Goals Fail
Research shows that roughly 80% of New Year's resolutions fail by February. The reasons are consistent:
- Vague goals with no measurable milestones - No accountability system to maintain momentum - Giving up too early when initial enthusiasm fades
The Intentionality Framework
Jay and Rasheed present a practical approach to goal-setting that works:
1. Define the why. A goal without a compelling reason behind it will crumble under pressure. 2. Break it into daily actions. Big goals are achieved through small, consistent daily habits. 3. Build in accountability. Share your goals with someone who will hold you to them. 4. Review and adjust weekly. Intentionality means regularly checking your direction, not just your speed.
The Role of Perseverance
Perseverance isn't about grinding endlessly — it's about getting back up one more time than you fall down. Jay and Rasheed share vulnerable stories of setbacks and the mindset shifts that kept them moving forward.
The Challenge
Pick one goal you've been avoiding. Apply the intentionality framework this week and report back. Growth is a choice made daily.
Watch the full episode for the complete conversation on conquering your goals with purpose.


